Capital One at CIO Vision

Priorities

Equipping teams with the insights necessary to design effective, data-informed marketing and product strategies. Unifying digital tracking and voice-of-customer tools to provide a holistic view of the customer experience.

Current focus

Developing comprehensive measurement frameworks for web, mobile, and e-commerce applications. Assessing and integrating marketing technology solutions to optimize the omni-channel customer journey. Fostering a data-driven culture by facilitating training and workshops on analytics best practices.