Field notes from the rooms where enterprise AI gets decidedNext room: Singapore & New York · 13 Nov 2026
CIO Vision
Jeff Lim, Head, Strategy & Analytics at Sun Life Malaysia Assurance Berhad
Sun Life Malaysia Assurance Berhad logo
Sun Life Malaysia Assurance Berhad

Speaker · CDO Vision Kuala Lumpur 2026

Jeff Lim

Head, Strategy & Analytics at Sun Life Malaysia Assurance Berhad

1Rooms joined
1Sessions on stage
0Awards
LinkedIn

On their agenda

Priorities, mapped against profiled leaders

Source: 734 CIO Vision leader profiles with at least one priority theme, from 742 leaders in the series. Share of those leaders in each theme; leaders may have multiple themes. Yellow marks Jeff's saved themes.

In the room

Kuala Lumpur, 17 Jul 2026

See the full Kuala Lumpur room
Kuala Lumpur room · 17 Jul 2026
Kuala Lumpur · 17 Jul 2026
Kuala Lumpur room · 17 Jul 2026
Kuala Lumpur · 17 Jul 2026
Kuala Lumpur room · 17 Jul 2026
On film

MYT · Panel

Transforming Industries with AI: Enterprise Success Stories

As AI adoption expands from experimentation to enterprise-level implementation, understanding sector-spanning success stories becomes essential. This panel will explore how AI drives operational efficiency, smarter decision-making, and personalized experiences at scale. Leaders will discuss methods to align AI initiatives with business goals and address pressing issues around ethics, governance, and workforce adaptation. Panelists will examine methods for turning AI insights into actionable strategies that impact business performance.

View the session Same session in Atlanta

Shared the stage with

Working on now

About

<p>Jeff Lim is a Strategy and Analytics leader specializing in the financial services and insurance sectors. Currently the Head of Strategy &amp; Analytics at Sun Life Malaysia Assurance Berhad, he effectively bridges the gap between complex data capabilities and commercial execution to drive business transformation.</p><p>Jeff has a proven track record of scaling enterprise analytics functions from the ground up and implementing data-driven operating models to enhance organizational performance. His strategic leadership has delivered substantial commercial outcomes, most notably increasing Value of New Business (VNB) by over 50% and improving client persistency by nearly 30 percentage points. He holds a Master's degree in Statistics.</p>

Summarised from public LinkedIn activity ·

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