
Deputy Chief Executive Officer, Citadel Group
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<p><strong>Lim Kim Wui</strong> is a seasoned professional with over 22 years of experience in commercial development, business management, and digital transformation, primarily within the consumer goods sector. Currently serving as the <strong>Digital Transformation Lead for Nestlé Malaysia & Singapore</strong>, they spearhead human-centric digital initiatives focused on consumer, customer, and employee experiences, notably driving growth mindsets and AI integration.</p><p>Prior to this, they spent over a decade climbing the ranks at Nestlé, serving in critical leadership roles including Business Executive Officer for Nestlé Purina PetCare and Head of Commercial Development. Their deep domain specialization spans retail management, key account development, and cross-functional strategic leadership within the MYSG region.</p>
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Deputy Chief Executive Officer, Citadel Group

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